The rules to blogging are simple:
Be Clear – Simple and concise.
Be Accurate – Spelling and punctuation counts.
Be Yourself – Whether it’s controversial, persuasive or personal, be expressive make it worth reading.
The first thing you need to do to start is determine your focus. What do you want to write about? The more popular your theme is, the more the search engines will like you, remember both theme and frequency of posts will give your blog more “Google Juice”)
Before committing to that theme, ask yourself some questions.
Does it lend itself to ongoing posts and discussions?
Does it excite you? Will the topic motivate you enough to write about in the long term? Do you want to be known as an expert on the topic?
How much time do you have to write and research your topic?
Next, offer the basics in your blog. Make readers feel comfortable and at home. Make sure there is an easy way to leave comments, have clear titles for your postings, offers a blogroll of your favourite blogs and don’t forget to fill in the “About Me” section.
Finally, get connected. Find blogs in your niche area and add value through participate. Comment on their postings and suggest they do the same on yours. There are blog groups for everything from crock-pot cooking to zebra watching, they are easy to find by going to Google and clicking on “search blogs” the same you would select “search the web.”
Meg Hourihan said it best on her blog, “When we talk about weblogs, we’re talking about a way of organizing information, independent of its topic. What we write about does not define us as bloggers; it’s how we write about it (frequently, ad nauseam, peppered with links.” Meg Hourihan, by the way, is co-founder of the company Pyra Labs, the creators of Blogger.